Pauli Big Medicine
Pauli is a pioneer in trauma therapy who uses several different modalities to facilitate long-term and sustainable healing. He helps people process deep trauma so they can live more truthfully and in alignment with who they are. Pauli truly follows a calling to serve life, providing qualified help to many individuals who have tried getting support elsewhere without success. For me, it feels deeply meaningful to support a person who contributes so much to the world and helps people live more dignified lives.
Year
2026
Focus
Brand & Website
Role
Design & Art Direction
Pauli previously operated under the umbrella of another organization but was transitioning to start his own practice, which meant he needed his first dedicated website. The platform is built to be a living entity that will grow to offer resources, webinars, and other material in the future.
What made the project incredibly unique was our methodology: we used Autonomic Response Testing (ART) — Dr. Klinghardt's biofeedback method — directly within the design process. We systematically tested colors, fonts, and images using ART to see what best served the clients' nervous systems and healing environment. The result is a professional, grounded digital home tailored to support Pauli's vital work.
Deliverables
- Visual Identity
- Web Design
- Nervous System-Tested UI
Digital Home
paulibigmedicine.com